About The Profile


Problem Solving Style Measurement

The Basadur Profile Inventory measures an individual's unique blend of preferences for the four stages of the creative process. By plotting one's Inventory scores on a two dimensional graph, an individual can display his or her own preferred blend of the four different stages.
The largest quadrant on the graph represents your preferred or dominant style, while the sizes of the other quadrants represent supporting orientations in turn. The resulting unique blend of styles is your profile.

Each unique style reflects individual preferences for ways of gaining and using knowledge. Some people prefer to understand things more by experiencing while others prefer to use abstract thinking and analysis to understand. Also, some prefer to use understanding for generating options while others prefer to use understanding to evaluate options.

One major goal of the Basadur Profile is to tap resources in all four styles to help the individual or workgroup cycle smoothly through the complete innovation process of finding the right problems to solve, developing solutions to those problems, and implementing the solutions.
Another goal is to capitalize on an individual's preferred orientation, thus making his or her work more satisfying. It may also point out development opportunities, because although a person has a preferred orientation, it is still very possible to increase skills in all four stages of the creative process by training or coaching.

Problem Solving Styles

The Basadur Profile is not a personality test. It measures states, not traits. It is a tool to help an individual, team, or workgroup understand how to increase creativity and innovation in a supportive environment. No one profile, or style, is considered more "creative" than any other.


A Well-Designed Tool

The Basadur Profile from CCI Innovate is a tool designed to help an individual, team or workgroup understand how to increase creativity and innovation in a supportive environment.

We often use the terms "creative" or "innovative" to describe people who seem full of ideas, adventurous. However, how often do we say the same thing of ourselves? How often do we acknowledge that we are as creative and original as our colleagues?

Applied creativity is the key to innovation. We can't be innovative - as individuals or as workgroups - if we don't allow ourselves to think differently, question our assumptions or take calculated risks.

Everyone of us is creative, no matter what course we are taking or what job we are looking for. We simply demonstrate our creativity in different ways. The challenge is making sure that we can express our creativity and it starts by learning how we think!